Conducting a successful interview is an art, and it's an essential skill for journalists, recruiters, and anyone looking to gather valuable insights from their subjects. Whether you're a seasoned interviewer or a novice, these six professional tips will help you design and execute interviews that yield rich, engaging content.

1. Prepare Thoroughly: Research and Outline

A well-prepared interviewer is already halfway to a successful interview. Start by conducting thorough research on your subject. This includes familiarizing yourself with their background, career, notable achievements, and any recent news or developments. Dive deep into their work, especially if it's relevant to your interview focus.

Create an outline of the topics you want to cover. This structure will keep your interview on track and ensure you cover all the essential points. It also allows you to prepare follow-up questions, which are crucial for digging deeper into interesting or complex topics.

💡 Note: Research should extend beyond your subject's professional life. Personal interests, hobbies, and even their favorite ice cream flavor can lead to unexpected and engaging conversation threads.

2. Craft Engaging Questions

The quality of your questions determines the depth and richness of the interview. Avoid yes-or-no questions; instead, opt for open-ended questions that encourage detailed responses. For instance, ask about their journey, challenges, or unique experiences.

Prepare a mix of questions that cover various aspects of your subject's expertise. Include some unexpected or creative questions to add an element of surprise and keep the interview lively.

Remember, the goal is to create a conversation, not a Q&A session. Your questions should guide the flow of the interview, but also allow for natural detours and exploration of interesting tangents.

3. Set the Right Tone and Environment

The interview environment can significantly impact the comfort and openness of your subject. Choose a location that is conducive to conversation and free from distractions. Ensure it's a space where your subject feels at ease, whether it's a quiet café, a familiar office, or a creative, inspiring setting.

Establish a friendly and respectful tone from the beginning. Introduce yourself, explain the purpose of the interview, and make your subject feel valued and appreciated. Building a rapport will encourage them to open up and share more.

4. Listen Actively and Adapt

Active listening is a vital skill for any interviewer. Pay close attention to your subject's responses, and be prepared to adapt your questions based on their answers. This shows that you're engaged and interested, and it allows you to explore new avenues that might not have been on your original outline.

Use non-verbal cues like nodding and maintaining eye contact to indicate your interest. Repeat or paraphrase key points to demonstrate your understanding and encourage further elaboration.

🎧 Note: Sometimes, the most valuable insights come from what is not said. Pay attention to pauses, hesitations, and non-verbal cues, as they can reveal as much as the words themselves.

5. Be Mindful of Time

Time management is crucial to a successful interview. While it's important to cover all your planned topics, be mindful of your subject's time and energy levels. Avoid rushing through the interview, but also be prepared to wrap up gracefully if the conversation starts to wane.

If you have a long list of questions, prioritize the most important ones and be prepared to cut some if the interview is running long. You can always follow up later via email or another medium if there are remaining points you want to cover.

6. Follow Up and Thank Your Subject

After the interview, it's good practice to send a thank-you note or email to your subject. Express your gratitude for their time and the insights they shared. This not only shows professionalism but also leaves a positive impression, which can be beneficial for future collaborations or references.

Additionally, use this opportunity to ask for any clarifications or additional information that might have come up during the interview. It demonstrates your attention to detail and commitment to accuracy.

Consider offering to send them a copy of the interview transcript or a link to the published piece once it's available. This is a thoughtful gesture and can lead to further engagement and promotion of your work.

Conclusion

Designing and conducting a star interview is a skill that improves with practice and a keen awareness of your subject and their unique story. By preparing thoroughly, crafting engaging questions, setting the right tone, and actively listening, you can create interviews that are not only informative but also deeply insightful and engaging for your audience.

Remember, the key to a successful interview is to make your subject feel comfortable, valued, and excited to share their experiences. With these tips in mind, you're well on your way to becoming a master interviewer.

FAQ

How do I handle unexpected or sensitive topics that may arise during an interview?

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When unexpected topics arise, it’s important to remain calm and professional. Assess the situation and decide if it’s appropriate to explore the topic further. If it’s sensitive, gently guide the conversation back to a more comfortable zone for your subject. Always prioritize their comfort and well-being.

What if my subject becomes emotional during the interview?

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Emotions can add depth and authenticity to an interview. If your subject becomes emotional, allow them the space to express themselves. Offer support and empathy, but also be mindful of their comfort. You can gently redirect the conversation or take a brief break if needed.

How can I ensure my interview stands out and engages readers/viewers?

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To make your interview stand out, focus on creating a narrative. Tell a story through your questions and your subject’s responses. Incorporate personal anecdotes, unique perspectives, and unexpected insights. Additionally, use multimedia elements like videos, images, or interactive features to enhance the engagement factor.

What if I don’t have much experience conducting interviews? Any tips for beginners?

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For beginners, start with smaller, less intimidating interviews. Practice active listening and ask open-ended questions. Don’t be afraid to take notes during the interview to help you remember key points. And most importantly, be yourself and let your curiosity and enthusiasm shine through.